- What happens in your brain when you give time or money? Altruism is often framed as an act performed for the sake of someone else without the expectation of a reward. Author Jenni Santi and psychology professor Michael Norton explain that there is more happening on a biological level than we realize.
- In the 2000s, experiments by neuroscientists Jorge Moll and Jordan Grafman showed that two areas of the brain light up when we volunteer or help someone. These same "pleasure centers" are activated when we think of food or romantic partners.
- All forms of giving are good, Norton says, but time (i.e. volunteering) is the resource that is often seen as the hardest to spare. He offers tips for those looking to give more or more consistently, including a self-audit to assess and ultimately change spending habits.
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